Adrian Sexton
Adrian Sexton co-founded New Medici to innovate media, entertainment and lifestyle brands across digital and traditional platforms. As former digital head of two media companies, Lionsgate and Participant Media, Sexton brings a hybrid background in operational media strategy, content marketing/distribution, product and business development.
New Medici’s clients include a hybrid blend of traditional and digital media companies in digital product and brand strategy, digital delivery, social media aggregation, branded production and distribution, multicultural social platforms, DIY content gateways and entrepreneur/mentor networks.
Before New Medici, Sexton was Executive Vice President, Digital at Participant Media. He was responsible for running the company’s expansion into global media, digital distribution and marketing, and architecting TakePart.com, its $14M+ cause marketing social action network™.
As an Executive Committee member at Participant, he sat on the M&A, New Business and Social Action boards, involving theatrical greenlights and investments including $1B Summit Entertainment financing and $250M Abu Dhabi co-funding deals. Sexton worked on such films as Food Inc., The Visitor, Charlie Wilson’s War, The Kite Runner, and the Academy Award®-winning documentaries An Inconvenient Truth and The Cove.
Sexton came to Participant from TAG Strategic, a digital media and entertainment agency he co-founded with EMI veteran Ted Cohen. TAG’s diverse client roster has included Lionsgate, Qualcomm, Sandisk, Gibson, Muze and LivePlanet. Before forming TAG, Sexton headed Digital Media as Vice President at Lionsgate, where he oversaw the day-to-day operations, production, media planning and business development for digital and mobile properties. His duties encompassed theatrical, home entertainment, television, international and physical studios. He oversaw the digital campaigns for such movies as the Best Picture Academy Award -winning Crash, Oscar-winning Monster’s Ball, Fahrenheit 9/11, as well as the SAW and Tyler Perry franchises.
Sexton identified multiple-platform marketing, distribution and sales opportunities for the studio’s 8000+ title film library in such high-growth markets as broadband, mobile, digital cinema, peer-to-peer and IPTV. Lionsgate’s market capitalization rose from $60 million to $1.2 billion during Sexton’s tenure; and he was part of the senior team which secured the $350 million credit facility to acquire Artisan Entertainment.
Prior to Lionsgate, Sexton was the New Media Director at Mediapact Capital, a $500 million media management and investment capital firm which invested in and took control of Lionsgate. His professional experience also includes work in television at Sony Pictures, production and development at HBO Pictures, 20th Century Fox and Saban Entertainment.
A frequent media presenter, Sexton delivered the media keynote at the 2009 X|Media|Lab conferences in Auckland and Amsterdam, the Opening Forum keynote at the 60th Anniversary of the 2007 Cannes Film Festival, as well as keynotes at 2007 Digital Hollywood, 2006 Intel Viiv launch in Tokyo and 2006 Forrester conference in Brazil. In October 2009, New Medici was awarded the British Airways/Harvard Business Review entrepreneurialism award.
Sexton has been an arts advisory member of non-profits American Democracy Institute, Games For Change and the Los Angeles Film Festival. Additionally, he is on the Interactive Media Peer Group Awards Committee for the Academy of Television Arts & Sciences, and a new media council member of the Producers Guild of America.
New Medici™
Media Strategy + Lifestyle Network
Contact: info@newmedici.com
Phone: 615-7MEDICI (763-3424)
Mobile: 310-200-6455