From my X|Media|Lab keynote at Amsterdam last November, 2009, addressing the NPOX public broadcasting group.

After the jump, a 10-minute breakaway interview on media…

Just presented my keynote at XMediaLab’s Amsterdam 2009 conference on public media - think PBS, CBC or BBC. Goals were presenting general strategy re protecting media investment; avoiding cannibalization, i.e.,  disruption not destruction of value; viewing lifestyle media as the new inclusive parent of entertainment media (as opposed to Big Media owning lifestyle media); and carving out rights to build audience while marrying these niche communities to brands.