Innovating Commercials, Mock Your Own PSA

In this union commercial from AFSCME, yes – this is a real union – which shot a PSA back in the 70s by the look of the clothes and hairstyles. The voiceover talent decided to do a second take (can you imagine this happening today, given the legal clearances and potential for lawsuits?).

It’s been up on Youtube for over a year, so either the union is unaware or not into this whole ‘innernets’ phenomenon, thus it’s perfect ‘wrongtail.’

Unreplicable for current brands – who would sue – for any spoofing of their intellectual property, but a perfect idea for more niche, risk-taking brands – create a PSA that mocks your own brand, giving it street cred. Think Woody Allen’s “What’s Up Tiger Lily?” or a “Mystery Science Theater 3000.” Read more >>