Rethinking Branding in the Age of “O”

Following Obama’s historic election win, it makes sense to review the philanthropic brands that are currently doing well in the market and are poised to develop in 09. With Obama’s “O” trademark, there was a sense of style, simplicity and freshness almost overnight.

Via Bnet.com, in terms of brand narrative, Obama’s chief strategist wanted his candidate’s logo/brand to convey “hope.” More of an umbrella term than a focused issue or cause, this principle should resonate with wealth-inspired philanthropies.

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