Innovating Commercials, Mock Your Own PSA
| January 20th, 2009 | Comments |
In this union commercial from AFSCME, yes - this is a real union - which shot a PSA back in the 70s by the look of the clothes and hairstyles. The voiceover talent decided to do a second take (can you imagine this happening today, given the legal clearances and potential for lawsuits?).
It’s been up on Youtube for over a year, so either the union is unaware or not into this whole ‘innernets’ phenomenon, thus it’s perfect ‘wrongtail.’
Unreplicable for current brands - who would sue - for any spoofing of their intellectual property, but a perfect idea for more niche, risk-taking brands - create a PSA that mocks your own brand, giving it street cred. Think Woody Allen’s “What’s Up Tiger Lily?” or a “Mystery Science Theater 3000.”

