The Reboot of Transmedia Content
Transmedia is a reboot of saying multi-platform media or IP, but now tied to a hopefully valuable piece of IP real estate. It’s like adding interactive curb appeal to your content property. A little viral interest or insurance doesn’t hurt…
Transmedia content is also “bite-sized, buy-in for consumers” or “low-cost lure,” i.e., it creates additional interest beyond the basic trailer and press materials while telling a story.
Check out what Saban Brands is doing in this space with $500M – basically, significant backing on IP that has been exhausted, and needs a refresh in terms of 360 degree merchandising.
Labels had their lunch eaten by digital, same is happening (incrementally) with media studios. So, labels are doing 360 merch, which studios like Disney, Summit (Twilight Saga, anyone?), Warner Bros (“Why So Serious”) and Paramount realize adds significantly to their bottom line growth. Read more >>
Nike vs Adidas Football: Write the Future and Celebrate Originality
Two amazing visual feasts from the upcoming World Cup sports brands. Nike’s “Write the Future” which is an otherworldly transmedia snapshot from the football (okay, soccer) world of fame with surreal pull-outs of all of the stars. Brilliant diversity of camera work and video storytelling hyperbole.