Socially Networked: The Plugged-In Producer
I’ll be moderating an interesting panel this Saturday am at the Producer’s Guild “Produced By Conference 2011″ on the Disney Lot at 9:45-11am.
Socially Networked: The Plugged-In Producer
Social media outlets are now an essential component of a project’s overall production plan. Even if you’re a low-budget indie that doesn’t have millions for traditional P&A, you can now build a strong target audience through savvy use of social media sites and tools. Whether your project is a traditional feature or television program, or expressly created for digital media, this session gives you the answers: What do producers need to know and do when navigating social media for production, marketing and distribution? What are the best social practices for film, television and online? Most importantly, what methods give producers more control, and what approaches should you avoid? Jump into the debate and tweet questions: #sociallynetworked
MODERATOR: Adrian Sexton, CEO, New Medici (former EVP, Digital at Participant Media; Head of Digital at Lionsgate)
SPEAKERS:
- Brent Weinstein, Head of Digital Media, United Talent Agency
- Bedonna Smith, Producer, Stand Up To Cancer, Digital Media Producer, 83rd Academy Awards, Co-Developer, BMW Film Series ‘The Hire’
- Nick Turner, Senior Vice President Digital Media, Relativity Media, LLC/ROGUE, Limitless, The Fighter, Catfish
- Elias Plishner, Senior Vice President, Worldwide Digital Marketing, Sony Pictures Entertainment, The Social Network, 2012, Battle: Los Angeles
Reelist: 500 Million Facebook Friends
Sony Pictures keeps on improving its marketing game online. With the upcoming “Facebook” film, The Social Network, directed by David Fincher, Sony’s domain choice in 500millionfriends.com is inspired branding.
Compared to all of the usual/uninspired studio domains, e.g., blankmovie.com, blankthemovie.com, blank-movie.com, blank-thefilm.com and the random .net absurdity, 500MillionFriends is welcome creativity/cleverness from a major studio.
The teaser below explores the hyperbolic yet real-life world of Facebook’s origins, with lines like: “Your best friend [Eduardo Severin] is suing you for $600 million dollars…” With a majority of Americans using Facebook (okay, 3-4 out of 5 Americans), how do the filmmakers take an everyday utility like Facebook, and market (then tell) a story that captures a blockbuster audience?
The Ten Spot: Nov 17, 2009
You-Be-The-Terrorist Videogame Sales Reach $600 Million In 5 Days | SAI
In one week, Activision and Infinity Ward’s Call of Duty: Modern Warfare 2 has raked in more cash than any form of entertainment for sale. It sold around 9.4 million copies of the first-person shooter game in five days and made $600 million.
via Here’s Proof Originality Doesn’t Pay in Hollyw’d | The Wrap
Some enterprising Wikipedia contributor decided to pull together a list of the 50 films with the highest worldwide gross of the decade so far. One has to go all the way down to No. 15 on the list, Disney/Pixar’s “Finding Nemo,” before finding one created from original material — in other words, not a sequel, remake or adaptation of existing material or characters (such as Batman or Harry Potter).
via Andy Plesser: YouTube Integrated with Huffington Post, NPR, Politico and SF Chronicle
YouTube has introduced a solution for media sites to moderate and post video uploads from visitors. The Huffington Post, NPR, Politico and the San Francisco Chronicle are the first media companies to use the system which is called YouTube Direct. The system allows registered YouTube users to upload videos directly to a media site. These videos are also seen on the member’s personal YouTube channel. Read more >>
The Ten Spot: Oct 30, 2009
via HuffPost Game Changers: Who Is The Ultimate Game Changer In Philanthropy: The Extraordinaries
Making it effortless to add brief volunteer activities to your busy day. The Extraordinaries delivers information via mobile phone about micro-volunteer opportunities that can be done on-demand and on-the-spot. Standing in line at the DMV? Sure you can listen to music on your iPhone, but won’t you feel better about yourself if you use that iPhone to spend those stray minutes adding identifying tags to museum photos, or translating a Spanish document into English? With over 700 million smartphones expected to be in use by 2012, these innovators see billions of hours of spare time ready to be tapped into for the greater good.
Killer Quote: “We hope people might look differently at that ride on the bus and not just play video games. Micro-volunteerism is perfectly suited for the Millennial Generation. They are used to text messaging, MySpace, Facebook, get-in, get-out, instant gratification.” Must Click Link: BeExtra.org
via Sony Posts Fourth Consecutive Quarterly Loss SNE | SAI
Sony SNE lost $292 million in the quarter ending in September, the company announced this morning. This marks the fourth consecutive loss for Sony. It is now predicting that losses for the year will total ¥95 billion ($1 billion).
via The New York Times’ Coming Jihad Against The Huffington Post | 24/7 Wall St
There has been a great deal of speculation about what the basis of a suit of The Huffington Post by The New York Times would look like in legal terms. First Amendment attorney David Marburger has said in widely circulated comments that the best legal leverage that the old media has is to get Congress to amend the Copyright Act to restore the common law as a way to fight unfair enrichment that aggregators get by utilizing content created by other media.
The Huffington Post recently passed The Washington Post and LA Times in terms of the visitors each has to its website each month. Huffington’s revenue is rumored to be small, perhaps as little as $8 million this year. As that number grows, it will take more advertising share from its old media rivals.
Update: Several sources have told 24/7 that a suit by old media may be brought under the Interstate Commerce Act.
via Can Nintendo Rebuild? – BusinessWeek
Nintendo President Satoru Iwata told financial analysts and journalists that the company had been unprepared for the sudden drop in sales of its Wii living-room game console. “We sensed that the market mood was cooling off in the spring,” he said. “But frankly, we hadn’t expected to get as bad as it did by summer.” In the past six months the stock has slid 22%.
In the July-September quarter, Nintendo’s operating profit dropped 52%, while sales slid 28%. Nintendo now expects full-year profits of $4 billion on $10.9 billion in sales, instead of $5.4 billion in profits and $19.7 billion in revenues. Last fiscal year, the company had its best year ever, raking in profits of $6.1 billion on revenues of $20.1 billion. Read more >>