One of the better jobs in the Google economy (and yes, that ‘Googleconomy’ has been halved, but is still backed by some of the most innovative minds in tech and beyond) - running Google.org’s active philanthropic arm - just got a little more active for Larry Brilliant, who’s transitioning to “Chief Philanthropic Evangelist.” Per Google’s blog earlier this week, Brilliant (luckily an appropriate, not ironic name) set out that he is more the ‘ideas and partnership’ maker than the operational executive. His long-time colleague Megan Smith takes over day-to-day running of Google.org. I’ve met Larry a few times at Google Zeitgeist conferences and via my past role at Participant Media; and, as a “rainmaker of change,” it’s good to see Larry move into a more idea-centric role. What made this announcement interesting to New Medici was: when should a thought leader move away from day-to-day operations and concentrate on advancing/innovating the company’s cause directly?  

Following Obama’s historic election win, it makes sense to review the philanthropic brands that are currently doing well in the market and are poised to develop in 09. With Obama’s “O” trademark, there was a sense of style, simplicity and freshness almost overnight.

Via Bnet.com, in terms of brand narrative, Obama’s chief strategist wanted his candidate’s logo/brand to convey “hope.” More of an umbrella term than a focused issue or cause, this principle should resonate with wealth-inspired philanthropies.