If Sherman McCoy (think Tom Hanks in the disastrous feature) was a “Master of the Universe” - who would that “Master” be in the blog world? Would it be a Nick Denton, Arianna Huffington, Michael Arrington, Om Malik, Henry Blodget or another? While The Bonfire of the Vanities was a bestseller for its generation, a “Blogfire” could be interpreted as the next generation - or “New Medici” - of innovative publishers who challenge mainstream media newspapers, magazines, tabloids and even television market share.