SXSW: Multi-Picture Your Media
| August 17th, 2009 | Comments |
Woke up this am, and found the excellent SXSW PanelPicker via @ischafer (Ian Schafer from Deep Focus) recommending the PanelPicker conference scheduling site. Now here’’s a topic that would engage me!
Multi-Picture Your Media: Marketing & Distribution in a Multi-Platform World
Description:
With the film and tv markets feeling the struggle of lowered DVD expectations, less foreign money and tighter windows in marketing and distribution, how can a filmmaker make a creative dent, much less drive a theatrical release? We’ll discuss the traditional “multi-picture” play with an eye to creating a definitive niche, an aggregated audience and a release schedule that exhibitors, film buyers and studios have to pay attention to. From Robert Rodriguez’s “El Mariachi” to Peter Jackson produced “District 9″ - an interactive-focused walkthru on how to attract publicity, marketing and distribution using multi-platform next-generation practices.

