As Media & Entertainment continues to try to innovate to support new platforms like Facebook, Twitter (and Google), there continues to be new research that resurrects mobility, i.e., cell phones.

It’s not just the iPhones that are driving your studio I.T. divisions insane, but if you really want to go global with your media footprint, you no longer can ignore developing hard for mobile platforms.

The mobile runway is open, but will be getting very crowded; which is okay, because there’s no longer a walled garden - or to use my ‘runway’ metaphor, a secured airport - so there’s plenty of room to take-off with mobile.

• 10x number of new mobile devices each computing cycle (smatphones, Kindles, Nooks, Couriers, tablets, netbooks)
• Mobile adoption curve is 8x steeper than desktop
• iPhone + iTouch ecosystem fastest hardware user growth in tech history

After the jump, the Morgan Stanley presentation from Mary Meeker’s Web 2.0 presentation…

Reflecting on how mobile media has come to encompass “social media” - especially with Twitter leading the charge - below, please find a few helpful tools and tricks to support your Twitter addiction:

Twitter Tools:

• Seesmic Desktop (Adobe Air client for fast multi-account tweet management and search)
• TweetDeck (alternative to the above)
• Tweetie (the best iPhone client)
• MrTweet (search submission tool to help get followers)
• @geofollow (keyword submission tool)
• Twitpic (for better photo tweeting)
• Twitterholic (follower rankings and stats)
• Last, click here for an exhaustive list of 3rd party twitter apps…