On today’s TenSpot - counting down to Vevo’s launch - how can it improve on the Hulu model and get subscriptions/micro and macro (macro being monthly/yearly subscriptions?) transactions; MySpace backgrounder from FT; Aardvark (Vark.com) social search eyed by Google - a blocking move for Eric Schmidt (@ericschmidt) on Twitter?; a brilliant NYT article on Jerry Maguire as “Representative Man”; niche private sale site OneKingsLane.com’s funded by Kleiner Perkins; Peter Liguori to Discovery to grown OWN; and Mahalo reaching 13M uniques quickly…

via I want my Vevo: Will video site be next-gen MTV? - CNET News

[Note: New Medici is working on Vevo's launch campaign with client MP+G] Rio Caraeff, Vevo’s CEO, says the music video is only one of the site’s features. The obligatory playlists will be available but music lyrics will also be offered. Vevo’s mission is to attract [cpm] rates of $25 to $40.  “What we’re really doing is taking back control of everything,” said [Doug] Morris, who operates the largest of the top four recording companies. “This is us taking control of our future…Vevo enables us to provide consumers with about 80 percent of all the music videos in the world. So, this is really like MTV on steroids. We’re starting with that kind of audience. But now we’re in control of it. We don’t have to go through a middleman anymore.”

via The rise and fall of MySpace - FT

[Long article but light in reporting from FT - doesn't talk about why things went haywire, Levinsohn's reason for departing, but good overview for newbies] But by the beginning of 2008, things began to sour. Facebook, a rival social network that was simpler and easier to use, was gaining momentum and starting to grow more quickly than MySpace. Murdoch confidently told the world that MySpace would make $1bn in advertising revenues in 2008 – but the company missed its target. Users began to desert the site, which had become cluttered with unappealing ads for teeth straightening and weight-loss products.

With one late-night manifesto, fictional sports agent - Jerry Maguire, played spot-on by Tom Cruise - removed himself from corporate contention and revolutionized his life and career. How many of us today can say the same without nervously eyeing our 401K’s or reviewing our latest Chase credit statements? It’s not easy to “Show. Me. The. Money.” as Rod Tidwell (Maguire’s lone client, aka Cuba Gooding Jr.) demanded Jerry repeat, when the money is the check - as paychecks so often arrive “paycheck to paycheck.” This post is the preamble to the “Anti-Studio: Future of the Mega-Agency” article that we’re all writing at New Medici. You have to ask yourself, given the recession: are you doing what you love? And is your business - whether executive or entrepreneurial - a long-time affair? Is this recession a crisis point or a moment to celebrate that we can innovate our way back to greatness? An overly long excerpt from Jerry Maguire’s “The Things We Think And Do Not Say” manifesto after the jump…