Hack the… [Insert Industry Here]
What’s hackable these days? Answer: Everything. Every traditional vertical, agency and business line is on the “hacking block” with innovative entrepreneurs and executives trying to reinvent business by disrupting it.
Intrapreneurials are actively competing with their entrepreneurial brethren to breathe live into inefficient companies.
With Facebook making the “hackathon” a regular event, they’re challenging the concept of doing something faster with little devotion to the past. Basically, it’s the corporate-sized version of “pivoting” – or refreshing the process in favor of faster-better-more efficient methods. It’s not downsizing to reduce costs, but super-sizing business or brand thinking to reduce natural inefficiencies Read more >>
TwitLit, Twitter’s First Multi-Book Deal for Gary Vaynerchuk
Call it “Micro Diaries of a Mad Twitterer,” but early 30s Gary Vaynerchuk has amassed a meta-canon of video blogs (aka vlogs) and Twitter-Facebook updates. Specifically, these are not normal ‘human’ numbers of vlogs or Twitter updates – GaryVee (GV), as he goes by, has 208,000+ Twitter followers and upwards of 20,000 once-counted Facebook fans. He’s creating a legacy of video bloggers – Samantha Ettus at Obsessedtv.com – to build on his “personal branding” meets “social business” platform. And the recent non-digital coup: a book deal with HarperStudio – 10 social branding books for a 7-figure deal. A breakdown of the deal, the frequency dilemma for GV, and his growing personal brand network – after the jump… Read more >>
What’s the “Thread Count” of Your Friend Count?
I had coffee with a longtime investor colleague who threw a nice metaphor in my direction: “thread count” as it related to the depth of your friendships. As we all initiate, accept or add new digital relationships into our lives (yes, I did get ‘social’ with LinkedIn back in its early years with 1,500 linkedins; more recently with ~650 Facebook friends), how do we measure the relative quality of the quantity of friends we connect to? Do we connect to add relative quality value to our own persona, or is it done merely to create a personal, i.e., quantitative, fan club of sorts? Read more >>