Twitter Vanity and Twitter Squatters
How much is your Twitter account name worth (not your Twitter following or value of Twits) to you? As an individual, a personality/ celeb or a real brand? I recently took a drive through the oh-so-simple registration, and there’s still a lot of top level twits (TLTs?) available. Remember all of those domain names you couldn’t buy because domain squatters were holding them ransom? Well, my prediction is that the great land grab – this time around a kind of Twitfest Destiny – is back. The year of the Twitter squatters (“Twatters”) is upon us. Read more >>
Innovation in Recession: Attack, Be Narrow and Backlog Ideas
From BusinessWeek’s “The Innovation Engine: The Upside of Recession” – which innocently enough came out in March 2008 with early advice about attacking advertising market share and catapulting past slower/tighter brands during recession. In that article’s predictive wake, New Medici will pull various items that correspond with taking advantage during hard times. Interestingly, BW made note that Trader Joe’s (1958), MTV (1981) and Apple’s iPod (2001) all were born during recessions. We’ll pour into how the media and lifestyle or brand space can increase value in 2009. Read more >>