FitBit: A Pocket Wii for New Year’s Health Resolutions
A new take on the Nike Plus (Nike +) physical tracking device has finally gone into fulfillment on its pre-orders. I am playing with confirming my pre-order within the week – right in time for CES, but had to wait a very long while for the pre-order to commit.
As a media + lifestyle company, New Medici tracks innovation that crosses between media consumption and lifestyle products, so when we put in our pre-order a year ago, we – like many others – were not impressed that they ran nearly a year late on deployment without reaching out to the interested buying audience.
Now the pre-order confirmation has arrived, but that confirmation hiatus makes the transaction seem a little risky, even for a startup competing with Nike/Apple and Philips.
However, the Fitbit dashboard, the sleep-tracking and exercise analytics – we like that one of the reviews below called it “Google Analytics for the body” – make it something new and entrepreneurial, plus the product design and wireless connections are pretty unique.
A screenshot, but if this truly tracks our every step, bite and snore it will be worth the c-note ($100) price tag amortized over your health across several years.
Wii Shall Overcome
A great panel at CES today – “Wii Shall Overcome: The Triumph of Simplicity and the Lessons We Can Learn from Nintendo.” The panel were Wii believers in the clean, simple design which changed the physical gaming home environment; rough meaning, it was inclusive of all family generations. Wii was bigger than just Mii.