New Medici: Media “Ten Spot”
| October 27th, 2009 | Comments |
Deadline / #1 ‘Paranormal Activity’ Scares Away Weekend Rivals
[Nikki Finke] can report that, as it expands for next Halloween weekend, the studio is starting to think the thriller has a shot at $100M. Which would make this the most profitable pic in modern Paramount history. After all, the project was acquired for a mere $300K, and the studio spent under $10M total on prints and advertising, “so this will be the best return Paramount has ever had,” an insider tells me. Amazing, since Paramount had been playing the movie mostly at midnight shows and in just a 100 or so dates. Then again, the hype has been so successful — right down to the claim that Steven Spielberg screened it and returned it in a trash bag.
Circle of Eight tells the story of a young woman who moves into an historic building, The Dante, where she encounters an assortment of neighbors harboring a mysterious secret that unravels in a chain of deaths and supernatural interactions. Multiple levels of interactive content enhance the audience’s connection with Circle of Eight, including hidden clues, an online and mobile game, and exclusive material that can be unlocked through game play.
Viewers can tune into MySpace at www.myspace.com/circleof8 now to watch the first three episodes of the series. Following the online run on MySpace, Circle of Eight will be available for rent exclusively at participating BLOCKBUSTER® stores, as well as by mail and through BLOCKBUSTER On Demand®. The full-length film will have additional scenes and a surprise alternate ending.
FT.com / UK - Hollywood told to rewrite script
Mr Iger advocates a thorough re-examination of costs associated with marketing and film production. The solution, he said, required “research and development, risk-taking . . . real focus on changing the status quo”. Next month Disney plans to unveil Keychest, a new technology that will allow digital copies of films to be stored remotely and then viewed and moved across several platforms, such as smartphones, or games consoles such as Microsoft’s Xbox.
Yahoo! News / Disney CEO calls for rethink of movie model
Iger advocated a fundamental rethink of the costs associated with movie production and marketing. Disney’s movies studios, which account for about 15 percent of the media conglomerate’s revenue, suffered a 12 percent fall in sales in the quarter to June 27 and swung to an operating loss of $12 million.
Broadcasting & Cable / Rupert’s Main Man: Q&A With News Corp.’s Chase Carey
[Chase Carey] I think cable networks are a great business; they have a lot of room to grow. The areas that would be at the top of the list would be international, which is a place to which we bring a unique set of strengths. In some ways, the international market is uniquely appealing. You always want to be an opportunist with the content businesses. There are ways to really expand that content portfolio. If I look at our cable group, it’s not where I’d like it to be today. I look at Discovery, it’s a road map of where I’d like to be.
NYTimes / Eisner’s Web Video Studio, Vuguru, to Emerge With Backing
Bolstered by an investment from Rogers Communications, one of Canada’s largest media companies, the budding new-media mogul Michael Eisner is expanding his Web video studio.
Mr. Eisner [...] intended to increase production of the programming that he started financing two and a half years ago. Under a dozen series have been released by Vuguru to date, but he would like the company years from now to be producing 30 series a year. “The most important thing is volume, honestly,” he said. Mr. Eisner said he expected Vuguru to generate 10 to 12 series in 2010, gradually building up to the goal of 30 a year.
