Just when you thought IP/patent libraries and protection only covered technology - with allusions to Nathan Myhrvold’s Intellectual Ventures and its patent aggregating history - Haim Saban’s capital group has jumped into the brand valuation business, and it’s a rather ingenious play.

With enough capital to carve out real brands and bring them to life via transmedia (i.e., across all media), Saban is creating value separate from the media/technology base that most look at for in IP.

His recent “Power Rangers” buy-back from Disney allows his team to reinvigorate brands that, in this case, Disney bought from Saban.  

Following Obama’s historic election win, it makes sense to review the philanthropic brands that are currently doing well in the market and are poised to develop in 09. With Obama’s “O” trademark, there was a sense of style, simplicity and freshness almost overnight.

Via Bnet.com, in terms of brand narrative, Obama’s chief strategist wanted his candidate’s logo/brand to convey “hope.” More of an umbrella term than a focused issue or cause, this principle should resonate with wealth-inspired philanthropies.