Video as Publishing: This Is How We Do It
A lot of what we see on the Internet is digital publication; usually we can print it out. This notion underlies my grand unified theory of Internet video: treat it like publishing, not film or television, and this will become a viable industry.
Much of the film and television business is based on risk management. Will this show work? Maybe! So why make it? Because it’s based on this book that sold a million copies and it stars Brad Pitt and it’s a murder mystery and we know that murder mysteries are SO HOT right now, especially with teen girls in suburban neighborhoods. Every brand, talent and genre has a particular following, and we have a vague sense of how big that following is and who is in it. And the marketing people in Hollywood, they’re brilliant. They know exactly how to reach these audience pools and how much money to spend doing so. All things considered, if there’s a pretty good shot people will watch a show, and the projected audience is big enough to justify the cost, the project’s a go. Read more >>
The Future of Pay Walls
With Rupert Murdoch’s mention yesterday of making consumers pay for all content, no matter the relative quality, e.g., WSJ, NY Post, Telegraph, Fox News, etc. has again paved the way for a heap of dicussion about “pay walls.” With the WSJ’s 1 million users bringing in $65 million per year, and the FT free-to-pay model working, Murdoch is trying to lead by supply, and see if demand and the rest of the competition accept the anti-free model. While this may momentarily resuscitate some of the publishing models, while recreating the cable model where free tv became paid, will it also curtail more voices or media navigators (read: niche blogs and news aggregators). Read more >>
The Blogfire of the Vanities
If Sherman McCoy (think Tom Hanks in the disastrous feature) was a “Master of the Universe” – who would that “Master” be in the blog world? Would it be a Nick Denton, Arianna Huffington, Michael Arrington, Om Malik, Henry Blodget or another? While The Bonfire of the Vanities was a bestseller for its generation, a “Blogfire” could be interpreted as the next generation – or “New Medici” – of innovative publishers who challenge mainstream media newspapers, magazines, tabloids and even television market share. Read more >>