Jeff Jarvis’ book came out this past week - yes, we recommend buying it immediately as we did - and then BusinessWeek does a related cover story. Most be a good week for Jarvis, whose BuzzMachine blog and regular Davos’ accolades help him challenge businesses to iterate more openly and innovate their practices. Per Chris Anderson (of the Long Tail): “Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want.” But where does Google go next?