Google to Identify Content Searches for Publishers
Complicating Demand Media, Yahoo!/Associated Content and potentially Aol/Seed’s algorithms and content milling plans, Google has a patent in play to harvest users’ searches for publishers.
Via FT: Google obtained a patent this year for a system that would help it identify “inadequate content” on the internet, based on comparisons of what people search for and what they find, executives who have reviewed the filing, said. The filing said data from the Google system could be sold to online publishers or given away for free[.]
Tim Armstrong Leaves Google to Innovate AOL
Breaking: The portal days are a-changing … again. Tim Armstrong, President of Google Sales, is now Chairman and CEO of AOL, a Time Warner company. With some younger and less traditional (cable) media blood. Borrowing from the Google thinkbank, Jeffrey Bewkes from Time Warner is trying to reconstitute AOL with fresh leadership. Definitely a “New Medici,” Armstrong is supremely ad/sales based, so it will be interesting to watch what level of new product definition comes out of Google – versus reviving its search (currently Googlized). As Google’s former president of the Americas operations and senior vice president, overseeing North and Latin America – and an investor/former chairman of Associated Content, Patch.com and FitPlanet, Armstrong has to redefine what AOL means to a marketplace of users looking for fresh content and ads. Can he reinvent advertising like Google reinvented search? Read more >>