Browsing articles tagged with " Amsterdam"
X|Media|Lab Amsterdam Keynote/Interview on Media
From my X|Media|Lab keynote at Amsterdam last November, 2009, addressing the NPOX public broadcasting group.
After the jump, a 10-minute breakaway interview on media…
“I’m With the Brand…”: Multiplatform & Monetization Strategy
Just presented my keynote at XMediaLab’s Amsterdam 2009 conference on public media – think PBS, CBC or BBC. Goals were presenting general strategy re protecting media investment; avoiding cannibalization, i.e., disruption not destruction of value; viewing lifestyle media as the new inclusive parent of entertainment media (as opposed to Big Media owning lifestyle media); and carving out rights to build audience while marrying these niche communities to brands.
X Media Lab Amsterdam 2009 Keynote
View more presentations from newmedici.
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