Jim Cameron’s latest - click here for the exclusive video link via UK’s The Sun. Good to see News Corp controlling the exclusive, although surprised MySpace didn’t get the first placement. With very strong anticipation tracking, Avatar cries out for some understanding of the main character - not the 3d or special effects - but the actual blue creatures.

Looking forward to some viral backstory on this tribe. Audiences want to live and breathe these characters, and their human counterparts. It’s all about conditioning people online in advance of the big picture pay-out. 20th Century Fox has the right team, imho, to pull this off brilliantly. View the video: The Sun link

What do Adrien Brody, Three 6 Mafia, and Shakespeare in Love have in common? They all won Oscars.  And you didn’t think they would. That’s right.  At the end of the day, the human brain is far too limited to ascertain with any true degree of certainty who will end up with the austere, naked, Bruce Willis-meets-the Tin Man-lookin’-fella at the end of the night.

But the thing is:  It feels really, really good when you’re right.  

CES 2009 Panel: Social Networks & User Generated Media as a Technology Challenge: The Platform, the Content & the Network. Amid 150″ HD television announcements, this past Saturday I paneled a CES/Digital Hollywood discussion on the start-up requirements of social networks - what the technology challenges were, new ways to acquire users and monetize during recession.