Digital Hollywood: Capturing and Transforming Millions of Users in Communities
Looking to “capture, captivate and convert” millions of users across social communities, gaming, conversation and content? For your brand, your start-up or your content – we’ll be talking about the building blocks of targeting and transforming audiences into critical masses. We’ll talk also about how CRM has changed with this catchy “social” thing…
The panel via Victor Harwood’s Digital Hollywood is Thursday, October 20th, 12:50-2pm.
Social Media, Brands and Target Markets: Capturing and Transforming Millions of Users in Communities, Content, Conversation and Commerce
Charles Black, President and Chief Strategy Officer, Technorati Media
Laura O’Shaunnessey, General Manager, Social Code, a Washington Post Company
Thomas Gerace, Founder & CEO, Skyword
Dan Schechter, Global co-head, Media, Entertainment & Technology, L.E.K. Consulting
Kevin Pomplun, CEO, SkyGrid
Pauline Malcolm-John, EVP of Strategic Partnerships, WeeWorld.com
Mike Raffensperger, Vice President of Strategy and Creative Development, Magnet Media
Adrian Sexton, Co-Founder & CEO, New Medici LLC, Moderator
Topics we’ll cover: building brands in social, targeting (niche) markets, rolling up niche markets (where are the new audiences and their WOM watering holes?), capturing influencers and tastemakers, social CRM (what is it?), social media for social businesses (SalesForce.com just bought Social.com – wonder why?) and what kinds of content rafts float these new communities? Soup-to-nuts conversion of social communities.
Socially Networked: The Plugged-In Producer
I’ll be moderating an interesting panel this Saturday am at the Producer’s Guild “Produced By Conference 2011″ on the Disney Lot at 9:45-11am.
Socially Networked: The Plugged-In Producer
Social media outlets are now an essential component of a project’s overall production plan. Even if you’re a low-budget indie that doesn’t have millions for traditional P&A, you can now build a strong target audience through savvy use of social media sites and tools. Whether your project is a traditional feature or television program, or expressly created for digital media, this session gives you the answers: What do producers need to know and do when navigating social media for production, marketing and distribution? What are the best social practices for film, television and online? Most importantly, what methods give producers more control, and what approaches should you avoid? Jump into the debate and tweet questions: #sociallynetworked
MODERATOR: Adrian Sexton, CEO, New Medici (former EVP, Digital at Participant Media; Head of Digital at Lionsgate)
SPEAKERS:
- Brent Weinstein, Head of Digital Media, United Talent Agency
- Bedonna Smith, Producer, Stand Up To Cancer, Digital Media Producer, 83rd Academy Awards, Co-Developer, BMW Film Series ‘The Hire’
- Nick Turner, Senior Vice President Digital Media, Relativity Media, LLC/ROGUE, Limitless, The Fighter, Catfish
- Elias Plishner, Senior Vice President, Worldwide Digital Marketing, Sony Pictures Entertainment, The Social Network, 2012, Battle: Los Angeles
Overcoming Digital A.D.D.
Pulled from a September 14, 2010 panel I joined sponsored by The Groop (a robust brand and creative house in downtown LA), where we talked about creating innovative User Experiences or UX that keep user focus on your site – as opposed to multi-moving away to other sites or digital experiences (aka regular A.D.D.).
A fun panel including execs from CitySearch, MySpace (interesting reinvention time for them), TempleHome and The Groop’s senior experience designer.
Social Media Next Video
More video from the iHollywood Social Media Next conference – from my two panels that night:
iHollywood Session: Social Media 101
From my September 15, 2010 presentation at the Intercontinental in Century City. Some of the basics – the audio (my speaking) will be put up as a video:
Jim Cameron’s Avatar Movie Video
Jim Cameron’s latest – click here for the exclusive video link via UK’s The Sun. Good to see News Corp controlling the exclusive, although surprised MySpace didn’t get the first placement. With very strong anticipation tracking, Avatar cries out for some understanding of the main character – not the 3d or special effects – but the actual blue creatures.
Looking forward to some viral backstory on this tribe. Audiences want to live and breathe these characters, and their human counterparts. It’s all about conditioning people online in advance of the big picture pay-out. 20th Century Fox has the right team, imho, to pull this off brilliantly. View the video: The Sun link
Reelist.com: Oscars’ Round-Up
What do Adrien Brody, Three 6 Mafia, and Shakespeare in Love have in common? They all won Oscars. And you didn’t think they would. That’s right. At the end of the day, the human brain is far too limited to ascertain with any true degree of certainty who will end up with the austere, naked, Bruce Willis-meets-the Tin Man-lookin’-fella at the end of the night.
But the thing is: It feels really, really good when you’re right. Read more >>
Social Networks as Tech Challenge
CES 2009 Panel: Social Networks & User Generated Media as a Technology Challenge: The Platform, the Content & the Network. Amid 150″ HD television announcements, this past Saturday I paneled a CES/Digital Hollywood discussion on the start-up requirements of social networks – what the technology challenges were, new ways to acquire users and monetize during recession. Read more >>