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Rainmakers scales content, technology and capital across a global portfolio in Media & Technology.

Led by Managing Director A.A. Sexton, Rainmakers has run media strategy, M&A, content IP development, distribution, marketing and TMT digital transformations in AI, streaming OTT and fintech for two decades.

In addition, Rainmakers has helped raise over $1.3 billion for studios and startups alike.

 
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Brands we’ve grown…

We accelerate transformation, helping companies discover, diversify and deploy new models of growth.

 
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Diversity, at scale…

Rainmakers specializes in high growth strategic marketing, partnerships and business development to diversify:

  1. Startups & Public Companies

  2. Media Companies

  3. Technology Platforms

  4. Private Equity & Venture Groups

  5. Over-The-Top SVOD & AVOD

  6. Content IP Owners & Distributors

  7. EU, EMEA & APAC Media Groups


We believe in diversity of innovation across media and technology.

 
 
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Creating extraordinary outcomes…

 

Branded Entertainment:
BMW Films and Microsoft

Outcomes:

Partnered with BMW and Microsoft with ShoWest exhibitors on Tom Cruise-produced Shattered Glass and The Cooler, a revolutionary new pre-show advertising and programming model for theatrical distribution.

8-figure new revenue covering traditional advertising costs, distribution fees and digital. Added Nintendo and other brands to revolutionary pre-show programming modules.

 
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Social Good Model:
WPP, Ogilvy & their Top 50 Brands

Outcomes:

Led planning for new WPP social gaming digital business unit based on Buckminster Fuller’s World Games concept with WPP’s top 50 brands and Corporate Social Responsibility (CSR) programs.

Partnered with Facebook, Foursquare, Twitter and Zynga as well as leading game design companies to solve for new agency-wide CSR program roll-out for pro-social advertisers.

 

Branded AVOD Launch:
Vevo Premium Music Video Channel

Outcomes: 

Negotiated, produced and developed marketing and social strategy for first original branded with multiple top acts in music entertainment for Vevo’s premium channel launch.

Recruited and produced Vevo brand-driven music videos with Mariah Carey, 50 Cent and Adam Lambert. Drove social media strategy and early influencer programs with YouTube around launch.

 
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Brand Engagement: American Express and TakePart

Outcomes:

Architected TakePart, a new social action network that partnered with American Express on national ground-breaking donor and volunteer programs with top social brands and > 20 global NGOS for cardmembers.

Title sponsorship create pro-social initiative for Amex in Year One 8-figure sponsorship including spots shown during Academy Awards and NBA Finals.

 

Immersive Advertising:
AR & VR GIFs with $100M blockbuster movies

Outcomes:

Crafted industry-first Virtual Reality (VR) & Augmented Reality (AR) messaging GIFs driving millions of downloads for top box office releases.

Initial deals included Paramount’s Mission Impossible: Fallout, Universal’s The Grinch and Lionsgate’s John Wick 3. Global distribution included Apple Messages, Facebook and Reddit.

 
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Global OTT Lifestyle Brand & eSport Network Launches

Outcomes:

Launched a premium global lifestyle brand and OTT network with Michelle Phan in 16 territories across multiple telecoms and platforms, as well as an eSports global network.

Increased sales 10x YoY including creating over 20 distribution deals including Verizon, YouTube, AT&T, Facebook, Vevo and Comcast.

 

Ecommerce Market Entry: Groupon Ticketing

Outcomes: 

Created new ecommerce model for film packaging by integrating Groupon ticketing with #1 box office release.

Innovated disruptive distribution which drove ticket sales by double digits for opening weekend, creating new industry model.

 
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Fintech Development:
Tim Hortons Rewards Platform

Outcomes:

Creation of a new B2B and B2C rewards ecosystem, an “iTunes for Rewards” for M&E and retail brands with fintech-powered payment cards.

Wide retail distribution of technology led to additional $70 million in fundraising from likes of Bain Capital, CIBC and Visa.

 

Portfolio Development:
Cohuman AI Coaching

Outcomes:

Developed a scalable coaching platform mobile app with human-centric AI, allowing entrepreneurs, teams and enterprises the ability to innovate their growth.

Working with world-class coaches, influencers, VCs and voice technologies to expand into a peer-to-peer motivation marketplace.

 
 

Need help accelerating your company?

 
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