Social Mission Control

The real deal in big brands associating with social systems: PepsiCo’s global head of digital Bonin Bough on “how leadership in social is the new ownership,” as ownership goes away in a Facebook transparent world.

Bonin is clearly helping this global brand become “digitally fit.” Literally, digital experts vanish when whole companies become d-fit.

Love the NASA or Situation Room concept of having a veritable ‘Today Show’ live set or Gatorade Mission Control for all employees to experience daily as they walk into work. Talk about proactive social engagement.