Infographic: Anatomy of a Fan (Who Needs to be Rewarded)
Via FastCoDesign.com – a great online complement to Fast Company magazine – a breakdown of how to qualify and quantify fans. The real context that still eludes “brands seeking social” from our New Medici POV is that there is no real “fan stratification or appreciation,” i.e., the fans that give you, the brand, the biggest word of mouth exposure receive no rewards, and the brands have no way of even recognizing them using FB Insights.
We get the network effect, but want to reward top influencers…
Example: Will Smith’s 22 million strong fan page posts get 110k likes and 14k comments on average. If I were Will or his PR/management team, I would want to know the top 25-1000 fans who are interacting and sharing. I would want them to become a core group that I can focus test with (with permissions), I can reward for joining my brand militia, and I can throw some traffic at should they have individual fan pages, blogs, etc. Sure, I cherish the growing quantity, but I want the contextual quality.
If you’re going to use the FB Marketplace or buy direct with the sales teams and spend $XX(XX)k, I want to know more than the demo insights and fan CPAs; I want to be able to communicate with the “biggest” fans directly, transparently and with collaborative integrity.
I would like these alpha fans to speak for my brand above the masses. Forget personal branding, I want a fan recognition and rewards’ program. Time for some Fanticipation!
More infographics after the jump…
New Medici Innovator Series: Robert Tercek
With a company name like New Medici, you pretty much have to celebrate the renaissance in innovation.
Our tagline being “Media + Lifestyle Innovation,” we created a hit list of the modern day innovators who speak to us on these fronts. Who disrupts our waking digital sheep sleep?
For our inaugural run, we’ll do a multi-post from celebrated innovator, Robert Tercek, “one of the world’s most prolific creators of interactive content” and a media class act or “multiplatform-hyphenate,” as we like to call him.
His background: MTV, Sony, OWN, Royal Society for the Arts and one-time label: “TV Anarchist.”
But first, the New Medici Innovator questions asked of all:
- What is an “innovator” in your words? A “game changer”?
- How do you get inspired on a daily basis? What media do you consume? Environment? Tools?
- What in your background helped makes you an innovator?
- The biggest mistake innovators make?
- The one question you ask yourself before launching a new project?
- Three other contemporary innovators you speak to regularly? Why do you consider them innovative?
- If you had $10 million right now, what would you build and why?
- What’s the one question you’re never asked that you have an answer to…?
The first of Robert’s answers after the jump… Read more >>