Netflix’s Rise, Infographic Style

Via NYT’s DealB%k, a great Online MBA Program infographic on Netflix’s meteoric growth in the DVD and VOD space – chasing Blockbuster then moving past their brick-and-mortar storefronts into how the movie service eats into the pay tv and cable models.

With strong leadership, a great recommendation engine and a service which is considered a “utility” by many, Netflix will need to move internationally and optimize for the social networks to stay ahead of the Amazon Prime VOD bundle.

2 Comments

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  Bart2d2 February 26, 2011 at 12:53 pm

  Remember Joost?
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  Adrian Sexton February 27, 2011 at 2:23 pm

  Good point, Bart. Joost, however, launched based mostly on the success of the Skype DNA and tried to grow via commercial studio/network libraries – whereas Skype was more crowd-discovered as a utility without reliance on studios.

  Netflix definitely used its reliance on studios with a studio-accepted format: physical dvd mailers, but is really seeing its force in VOD. Ironically, Netflix’s logomark and name are also somewhat 1.0 versus Joost’s 2.0 branding. Will be fun to watch. Thanks for the comment!