Overcoming Digital A.D.D.

Pulled from a September 14, 2010 panel I joined sponsored by The Groop (a robust brand and creative house in downtown LA), where we talked about creating innovative User Experiences or UX that keep user focus on your site – as opposed to multi-moving away to other sites or digital experiences (aka regular A.D.D.).

A fun panel including execs from CitySearch, MySpace (interesting reinvention time for them), TempleHome and The Groop’s senior experience designer.

Digital A.D.D. Definition from GroopThink:

Breaking through is about creating a focused story – a user experience.

But what is user experience really about?

Building an online product with a user experience driven approach is just like making a movie. You have to start with great characters. Then you create a story based on the motivations and desires of those characters. The “director” takes the script and its characters and creates scenes and brings the script to life.

How do I use a user experience driven approach to help me break through the clutter of “Digital A.D.D.?”