Branded/Social Engagement: Embracing New Economic Models
From my former boss and mentor, Jon Feltheimer, CEO of Lionsgate, speaking at MIPCOM.
I especially liked his paragraph below – which I’ve sliced up – as branded and social engagement is where audiences now permanently live; whether consumers “own” legacy technology or “rent” the next-generation digital devices…:
We need to create new relationships, relationships with people who install telephone lines and build mobile networks, relationships with people like billionaire Mark Zuckerberg, 26 years old, who connects millions of people through bits and bytes.
Ironic that tv networks have since been surpassed by social “networks,” where the direct to consumer, or network effect, moves the needle faster to the right than any and all traditional marketing and distribution means. Read more >>
Overcoming Digital A.D.D.
Pulled from a September 14, 2010 panel I joined sponsored by The Groop (a robust brand and creative house in downtown LA), where we talked about creating innovative User Experiences or UX that keep user focus on your site – as opposed to multi-moving away to other sites or digital experiences (aka regular A.D.D.).
A fun panel including execs from CitySearch, MySpace (interesting reinvention time for them), TempleHome and The Groop’s senior experience designer.
Social Media Next Video
More video from the iHollywood Social Media Next conference – from my two panels that night: