Quick Take on Google Instant
From the iHollywood Forum event – jump to 0:48 in for my take on Google Instant:
iHollywood Session: Social Media 101
From my September 15, 2010 presentation at the Intercontinental in Century City. Some of the basics – the audio (my speaking) will be put up as a video:
Social Network Effects: “If You Build It, Will They Come Back?”
Via an SAI pull-out, Sean Parker of the Founders Fund (and former Facebook prexy) puts together a strong argument [video after the jump] at last year’s Web 2.0 conference on how network effects – i.e., empowering users to share content/data/relationships – matters more than the corporate governing or collecting of user data and activity, better known as CRM.
There’s CRM which is “customer relationship management,” but as Parker argues, today it’s more about “customer social engagement” (new acronym alert … CSE), empowering network effects that leads to more growth across market share and eventual monetization.
Borrowing loosely from Field of Dream‘s much reworked quote: “If you build it, they will come…”, it’s much more relevant these days to think of “building to get users to come back again and again (and again) with more intent” and with those returns, bring more consumers/relationships to bare against digital properties.
Look at how early Facebook or Twitter adopters dragged their ‘kicking and screaming’ friends, colleagues and relatives into the social family. Read more >>
Facebook: Transparency and Personality
The New Yorker puts together a great “Letters From” series, and Facebook’s press team is smart to begin promoting a POV (“Letters from Palo Alto”) from Zuckerberg and others (Vanity Fair’s “With a Little Help From His Friends” piece on former Facebook President Sean Parker written by Facebook Effect writer David Kirkpatrick).
Whether these personality pieces are timed to upstage (or upstate) Sony’s “The Social Network” film is an interesting question, but more importantly it reveals individual depth on the 21st century’s next media king: Mark Zuckerberg. (Of added note, Zuck is #1 on Vanity Fair’s top 100 media power list). Read more >>