Social Media’s Conversation Prism Map

For those looking to better comprehend the sinews of social media platforms, apps/utilities and publishing players in the space, Brian Solis and JESS3 have a fine looking prismatic aperture diagram below. [More sizes via the link.]

Social media is moving beyond a quantity palatte – just how many platforms can you splatter brand paint on, really? – into a quality distribution play where you niche out your followers and program content and community to them individually. And then, think out of the Facebook and Twitter “shared” box that 99% of companies subscribe to, as well. Think consumer-generated media beachheads (insert inane acronym)…

Alex Bogusky: After Elvis Has Left the Ad Building

It’s undoubtedly hard to leave any industry unscathed after you are annointed as messianic. For Crispin’s Alex Bogusky, his departure was akin to an ascension, but the reasons for pulling the corporate ripcord were less than clear.

Via Fast Company: [W]hen news broke that after a mere five months into Bogusky’s new gig, The One was abruptly quitting MDC, the odds of Crispin staying on top got a bit slimmer. “The problem with the Jesus model is it’s hard to institutionalize,” a former executive of an MDC agency told me. “Alex has created a cult of Alex. It’s all about what does Alex think of this? and the how much time do I get with Alex model. Now Jesus is off skiing.”

From the standpoint of losing talent as it graduates from a client-service world to a how-can-I-engage-directly, Alex “The One” Bogusky – the love child of Mad Men‘s Don Draper – has staged his exit with a few independent pursuits.  Read more >>