Reelist: 500 Million Facebook Friends
Sony Pictures keeps on improving its marketing game online. With the upcoming “Facebook” film, The Social Network, directed by David Fincher, Sony’s domain choice in 500millionfriends.com is inspired branding.
Compared to all of the usual/uninspired studio domains, e.g., blankmovie.com, blankthemovie.com, blank-movie.com, blank-thefilm.com and the random .net absurdity, 500MillionFriends is welcome creativity/cleverness from a major studio.
The teaser below explores the hyperbolic yet real-life world of Facebook’s origins, with lines like: “Your best friend [Eduardo Severin] is suing you for $600 million dollars…” With a majority of Americans using Facebook (okay, 3-4 out of 5 Americans), how do the filmmakers take an everyday utility like Facebook, and market (then tell) a story that captures a blockbuster audience?
It’s like making a movie about milk, except most of us visit Facebook much more often per day than we drink milk…
Most interesting will be how the book loosely based on Ben Mezrich’s The Accidental Billionaires compares to the more detailed and recent David Kirkpatrick insider book The Facebook Effect.
not yet in theaters but sounds interisting