X|Media|Lab Amsterdam Keynote/Interview on Media

From my X|Media|Lab keynote at Amsterdam last November, 2009, addressing the NPOX public broadcasting group.

After the jump, a 10-minute breakaway interview on media…

Adrian Sexton, CEO, New Medici from Jonathan Marks on Vimeo.

I enjoyed speaking with Adrian Sexton who is Co-Founder & CEO of New Medici LLC, a media strategy and what is described as a “lifestyle innovation network”. I didn’t realise he’d adapted the name from Medici family famous in Renaissance Italy.

As former digital head of two media companies, Lionsgate and Participant Media, and co-founding partner of TAG Strategic consultancy, Sexton brings a hybrid background in operational digital strategy, product development, social and viral marketing and distribution.