Two amazing visual feasts from the upcoming World Cup sports brands. Nike’s “Write the Future” which is an otherworldly transmedia snapshot from the football (okay, soccer) world of fame with surreal pull-outs of all of the stars. Brilliant diversity of camera work and video storytelling hyperbole.

And Adidas’ “Celebrate Originality,” which while very tongue-in-cheek cool with Snoop Dogg as Luke Skywalker and David Beckham as a second Han Solo in the Tattooine cantina scene with a cast of other domestic and international cameos.

While the Adidas parody on originality is fun to watch the first time, it lacks the depth and frenetic spectacle of Nike’s campaign. Nike rightfully could create a legion of these interchangeable shorts - think MTV trading cards - around its sports elite, allowing users to truly create or “write the future” (or past) of their stars. It would also make for a very rewarding licensed sport figure social gaming world (hint hint).

Both are enjoyable, but Nike’s innovative video cocktail is a drink you’ll get drunk on repeatedly, whereas Adidas (the real star of international football) bets safer with Star Wars - which has already been overplayed via Seth MacFarland, Robot Chicken and the original, historical parody of “Hardware Wars.”

Nike by 10 points…