Saban Re-Brands Transmedia Brands with $500M in Capital

Just when you thought IP/patent libraries and protection only covered technology – with allusions to Nathan Myhrvold’s Intellectual Ventures and its patent aggregating history – Haim Saban’s capital group has jumped into the brand valuation business, and it’s a rather ingenious play.

With enough capital to carve out real brands and bring them to life via transmedia (i.e., across all media), Saban is creating value separate from the media/technology base that most look at for in IP.

His recent “Power Rangers” buy-back from Disney allows his team to reinvigorate brands that, in this case, Disney bought from Saban. Read more >>