Ken Auletta’s new book is a journalist’s take on the Google phenomenon. He conducted interviews with some 150 current and former Google employees as well as the CEO Eric Schmidt and the normally media-shy founders Larry and Sergey.

Read the transcript from the Charlie Rose interview. And the addendum of 25 media maxims to create a consequential media empire in the digital age. Full download after the jump…

25 Media Maxims

1. Passion wins
2. Focus is required
3. Vision is required
4. A team culture is vital
5. Treat engineers as kings
6. Treat customers like kings
7. Brand often means trust
8. Every company should strive to take the risks out of capitalism
9. Every company is a frenemy
10. The speed of change accelerates
     

EXCLUSIVE: Carl Icahn Buying Up MGM Bonds “Like A Bat Out Of Hell” – Deadline.com

As for Icahn’s intentions for MGM, film financing circles think he’s going after the studio because he wants it for his son. True, Icahn wanted to give one of the four Lionsgate board seats he was seeking to his 29-year-old offspring Brett. A Princeton grad like his dad, Brett worked for years under the radar as an analyst for his dad’s investment company. He has been one of 10 young traders moving the firm’s cash and its hedge fund, which the family started two years ago with $1 billion.

Rupert Murdoch’s Guy Gets It | Newser

If Arthur Miller were at it again, he’d call the play Death of a PR Guy. Gary Ginsberg, Murdoch’s PR guy who got the ax yesterday, used to beg me not to call him a PR Guy—his official title was Executive VP of Global Marketing and Corporate Affairs—but that was his job: making Murdoch look good.