“I’m With the Brand…”: Multiplatform & Monetization Strategy

Just presented my keynote at XMediaLab’s Amsterdam 2009 conference on public media – think PBS, CBC or BBC. Goals were presenting general strategy re protecting media investment; avoiding cannibalization, i.e.,  disruption not destruction of value; viewing lifestyle media as the new inclusive parent of entertainment media (as opposed to Big Media owning lifestyle media); and carving out rights to build audience while marrying these niche communities to brands.