The Ten Spot: Nov 17, 2009

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warfare2You-Be-The-Terrorist Videogame Sales Reach $600 Million In 5 Days | SAI

In one week, Activision and Infinity Ward’s Call of Duty: Modern Warfare 2 has raked in more cash than any form of entertainment for sale. It sold around 9.4 million copies of the first-person shooter game in five days and made $600 million.

via Here’s Proof Originality Doesn’t Pay in Hollyw’d | The Wrap

Some enterprising Wikipedia contributor decided to pull together a list of the 50 films with the highest worldwide gross of the decade so far. One has to go all the way down to No. 15 on the list, Disney/Pixar’s “Finding Nemo,” before finding one created from original material — in other words, not a sequel, remake or adaptation of existing material or characters (such as Batman or Harry Potter).

via Andy Plesser: YouTube Integrated with Huffington Post, NPR, Politico and SF Chronicle

YouTube has introduced a solution for media sites to moderate and post video uploads from visitors. The Huffington Post, NPR, Politico and the San Francisco Chronicle are the first media companies to use the system which is called YouTube Direct. The system allows registered YouTube users to upload videos directly to a media site. These videos are also seen on the member’s personal YouTube channel.  

“I’m With the Brand…”: Multiplatform & Monetization Strategy

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Just presented my keynote at XMediaLab’s Amsterdam 2009 conference on public media - think PBS, CBC or BBC. Goals were presenting general strategy re protecting media investment; avoiding cannibalization, i.e.,  disruption not destruction of value; viewing lifestyle media as the new inclusive parent of entertainment media (as opposed to Big Media owning lifestyle media); and carving out rights to build audience while marrying these niche communities to brands.