Jim Cameron’s Avatar Movie Video

Jim Cameron’s latest – click here for the exclusive video link via UK’s The Sun. Good to see News Corp controlling the exclusive, although surprised MySpace didn’t get the first placement. With very strong anticipation tracking, Avatar cries out for some understanding of the main character – not the 3d or special effects – but the actual blue creatures.

Looking forward to some viral backstory on this tribe. Audiences want to live and breathe these characters, and their human counterparts. It’s all about conditioning people online in advance of the big picture pay-out. 20th Century Fox has the right team, imho, to pull this off brilliantly. View the video: The Sun link