Woke up this am, and found the excellent SXSW PanelPicker via @ischafer (Ian Schafer from Deep Focus) recommending the PanelPicker conference scheduling site. Now here’’s a topic that would engage me!
Multi-Picture Your Media: Marketing & Distribution in a Multi-Platform World
Description:
With the film and tv markets feeling the struggle of lowered DVD expectations, less foreign money and tighter windows in marketing and distribution, how can a filmmaker make a creative dent, much less drive a theatrical release? We’ll discuss the traditional “multi-picture” play with an eye to creating a definitive niche, an aggregated audience and a release schedule that exhibitors, film buyers and studios have to pay attention to. From Robert Rodriguez’s “El Mariachi” to Peter Jackson produced “District 9″ - an interactive-focused walkthru on how to attract publicity, marketing and distribution using multi-platform next-generation practices.
- Keynote Questions:
- What is the next-gen multi-platform marketing and distribution strategy for film?
- How can multi-level marketing meets social media benefit your film?
- How can you “on-demand” theatrical, packaged DVD and all of other windows for distribution?
- How does one redefine the “multi-picture” deal to increase distribution possibilities?
- How can filmmakers use distribution outreach to realize free marketing?
- How can you market to college campuses and high schools on the cheap?
- How do you create singular noise on your film and get the attention of brands exhibitors?
- What are ways to incent studio attention via branded content distribution and creative legacies?
Let me know your thoughts - would this be a good panel, would filmmakers who get stuck in studio turnaround for both marketing and distribution benefit from multi-platform advice?
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