SXSW: Multi-Picture Your Media
Woke up this am, and found the excellent SXSW PanelPicker via @ischafer (Ian Schafer from Deep Focus) recommending the PanelPicker conference scheduling site. Now here”s a topic that would engage me!
Multi-Picture Your Media: Marketing & Distribution in a Multi-Platform World
Description:
With the film and tv markets feeling the struggle of lowered DVD expectations, less foreign money and tighter windows in marketing and distribution, how can a filmmaker make a creative dent, much less drive a theatrical release? We’ll discuss the traditional “multi-picture” play with an eye to creating a definitive niche, an aggregated audience and a release schedule that exhibitors, film buyers and studios have to pay attention to. From Robert Rodriguez’s “El Mariachi” to Peter Jackson produced “District 9″ – an interactive-focused walkthru on how to attract publicity, marketing and distribution using multi-platform next-generation practices. Read more >>
Universal Pictures Gets Transparent
An enlightening LAT interview by Claudia Eller (Universal execs under fire for a flop-filled season) with Chairmen Marc Shmuger and David Linde around their disappointing summer slate. Three comedies and 1 period drama – respectively “Land of the Lost”, “Bruno”, “Funny People” and “Public Enemies” – all fell short at the box office given expectations, casting and previous filmmaker histories. The transparency of such an interview in Hollywood is to be commended from the two execs, and yet Nikki Finke will still be gunning for Jeff Zucker, one presumes. Per Schmuger: “First, there’s a real need to be making movies for less money. Second, there’s a real premium on sharper, more marketable concepts. Audiences are clearly seeking escape from their lives.” More after the jump… Read more >>