MRC, Media Rights Capital, is quickly becoming the new model for production companies and talent agencies - a hybrid of financing, rights ownership and innovative packaging. Its rights’ model shares ownership equity with film talent, moving beyond the usual pay-or-play contracts. After the jump, we’ll dive into their recent formation, industry perspective and what their success means to the market. Upcoming MRC titles include:

• Brüno- $42.5 million from Universal, rights revert to MRC; received new R-rating instead of NC-17 yesterday
• The B Team - Will Ferrell+Mark Wahlberg action/comedy, rights to Sony
• The Adjustment Bureau - Matt Damon action/romance/sci-fi, $62M budget, rights to Universal for 20 years, then revert to MRC; 20% first-dollar-gross backend. The studio puts up P&A and gets worldwide distribution rights.