From BusinessWeek’s “The Innovation Engine: The Upside of Recession” - which innocently enough came out in March 2008 with early advice about attacking advertising market share and catapulting past slower/tighter brands during recession. In that article’s predictive wake, New Medici will pull various items that correspond with taking advantage during hard times. Interestingly, BW made note that Trader Joe’s (1958), MTV (1981) and Apple’s iPod (2001) all were born during recessions. We’ll pour into how the media and lifestyle or brand space can increase value in 2009.