With everyone trying to personalize user experiences, we’re tracking Tsavo, founded by Userplane (sold to AOL for $40M) Michael Jones. Like a few companies these days (Demand Media, Evolanding), Tsavo is rolling up niche content sites, while applying best practices from an experience level.

They recently bought Better, Inc., a search engine optimization (SEO) firm, and Canadian web publishing and SEO/SEM network, MoxyMedia, with 300 regionally focused sites and 15M visitors/month. Moxy’s themes: Legal & Medical Services, Finance, Electronics, Health & Fitness, Fashion, Education, Home & Garden, Automotive and Travel.

With regard to Tsavo’s content strategy, Jones is looking for small- to-mid-sized content sites within the general consumer lifestyle vertical. “That’s where we are now, but we’ll be tightening up those perimeters in the future,” Jones said.

What’s interesting with this new play is that it’s taking a hard SEO/directory approach. Sure, there will be templates and scability, one imagines; but for its clients: it’s a roll-up approach for those new co’s only know learning about SEO (i.e., Google Adwords) and providing them with margin-based search engine marketing. Basically, Tsavo becomes the middle man, with one assumes an open-network approach for small business companies, and then performs a one-stop-shop-it play.

We wish Michael luck, scaling content niche roll-ups (that’s a disastrous acronym in the making) well. It’s a good time to be aggressive, especially as smaller businesses pull more of their offline marketing online.